Marketing Issue Concerning Positioning Strategy of Clean Edge Essay - 37

Marketing Issue Concerning Positioning system of Clean perimeter - Essay ExampleConsidering this professionalblem, Randall, the one given the authority to take charge of side strategy of Clean Edge has to find alternative courses of actions then analyze them well and choose the likely best among them.The entire problem highlights the idea of marketing issue concerning positioning strategy of Clean Edge. It negotiation round the dit whether it is good to pursue its launching in the market knowing that it could somehow fence with companys bread and butter such as dominant Pro and Avail. The company business leader be a bit hesitant to pursue this issue as there are infallible data needed to be unearthed prior to the actual decision-making process. Thus, it is not enough to rely on the point that the customers are becoming sophisticated, knowing what they exactly need in the advent of technological advancement. For this reason, Randall, on behalf of the Paramount should consid er investigating alternative courses of actions. One alternative course of action is to launch Clean Edge as a niche crop within a year or two, which has to be the indicated head of the market trial. For this reason, he has to consider conducting economic analysis in order to be sure about the output. This particularly would take into trace some probable impacts such as the cannibalization effect. So a profit-loss pro forma is necessary in order to find out Clean Edges performance and its potence impact on the current profit Paramounts top products are generating.It is not clear to decide right away. What Randall requires is a thorough market research on this issue taking into account the associated economic analysis and a benefit-loss analysis. In order for Paramount to grow more, it has to significantly analyze the product life cycle of its top products and the extent to which customers are becoming sophisticated with the latest innovations in technology.