management :: essays research papers

IntroductionThe report is ab come out Teenstuff Magazine. The clip was established 9years ago in Egypt by Manal El Mahdy to calculate teenagers in uplifted school and university. Later on the magazine became more tailored to the high school youth. The purpose of the report is to analyze the centering of this musical arrangement through review of its outer and internal purlieu, mission statement and SWOT analysis. Interviews were carried out with the assistant marketing autobus Sandra Adel and the distribution manager Yasser Hashem. Aside from the print magazine there is an online one and another Arabic magazine Kelmetna.II-Body1)External environmenta)GeneralFrom the general environment in the external environment the economic and political dimension are considered to be the most two influential dimensions on the organization. The economic dimension affects a lot of determination in the organization including day to day business especially that the economy in Egypt is unstab le. For example when the Egyptian pound was floated and the price of the dollar increased the cost of printing in the magazine increased and the price had to be increased like wise which had a huge effect on the overall organization and customers. Secondly, the effect of political dimension is manifested in the censorship practiced. When, the country is in state of chaos and mental unsoundness censorship increases. The international dimension doesnt down a very influential effect because the magazines market is mainly Egypt and the online version that aims to target Arabs outside Egypt is new too. There is no absorb from the socio-cultural dimension since the magazine whether content or appearance is highly adaptable to changes in the society. As for the technological dimension, the magazine benefits hugely of course from new developments as long as, its costs is reasonable and affordable by the magazine. For example the editors and anatomyers use Apple computers and special pr ograms for the layout and design of the magazine. b)Task The magazine is considered a category attractor since its the first English youth targeting magazine in Egypt and till this moment there is no real direct competition. There is an indirect competition from other magazines such as campus and g-mag. There is only one supplier with whom the magazine deals with SAHARA printing press. The magazine has a certain quality which only 2 printing press houses in Egypt can achieve, they left IBH because of problems that has to do with the paper binding and deadlines.management essays research papers IntroductionThe report is about Teenstuff Magazine. The magazine was established 9years ago in Egypt by Manal El Mahdy to target teenagers in high school and university. Later on the magazine became more tailored to the high school youth. The purpose of the report is to analyze the management of this organization through review of its external and internal environment, mission statement a nd SWOT analysis. Interviews were carried out with the assistant marketing manager Sandra Adel and the distribution manager Yasser Hashem. Aside from the print magazine there is an online one and another Arabic magazine Kelmetna.II-Body1)External environmenta)GeneralFrom the general environment in the external environment the economic and political dimension are considered to be the most two influential dimensions on the organization. The economic dimension affects a lot of decision in the organization including day to day business especially that the economy in Egypt is unstable. For example when the Egyptian pound was floated and the price of the dollar increased the costs of printing in the magazine increased and the price had to be increased like wise which had a huge effect on the overall organization and customers. Secondly, the effect of political dimension is manifested in the censorship practiced. When, the country is in state of chaos and instability censorship increases. The international dimension doesnt have a very influential effect because the magazines market is mainly Egypt and the online version that aims to target Arabs outside Egypt is new too. There is no worry from the socio-cultural dimension since the magazine whether content or appearance is highly adaptable to changes in the society. As for the technological dimension, the magazine benefits hugely of course from new developments as long as, its costs is reasonable and affordable by the magazine. For example the editors and designers use Apple computers and special programs for the layout and design of the magazine. b)Task The magazine is considered a category leader since its the first English youth targeting magazine in Egypt and till this moment there is no real direct competition. There is an indirect competition from other magazines such as campus and g-mag. There is only one supplier with whom the magazine deals with SAHARA printing press. The magazine has a certain quality which only 2 printing press houses in Egypt can achieve, they left IBH because of problems that has to do with the paper binding and deadlines.