Tuesday, August 20, 2019
Narketing in the Digital Age :: essays research papers
Marketing In The Digital Age ANSWERS Be sure to answer all parts of each question. Be sure to use complete sentences whenever appropriate. Good Luck! 1.     What were the four major forces that shaped the digital age? Digitalized and Connectivity Internet Explosion New type of Intermediaries Customization and Customerization 2.     What are the four major e-commerce domains? Business to Consumer Business to Business Consumer to Consumer Consumer to Business 3.     Define internet, intranet and extranet Internet: A vast public web of computer networks, which connect users off all types      Around the world to each other and to an amazingly large information repository. Intranet: A network that connects people within a company to each other and to the Company network. Extranet: A network that connects a company with it’s suppliers and distributors. 4.     Discuss the benefits of integrating online selling with in-store selling (use examples). For example the store Game Stop and Game Stop dot com. They have an advantage on both territories and they broaden the customer base, by being available and online. You can afford to discount more sometimes online, to keep the customer shopping, and the company can make the customer service base open both online and in person, no matter how you bought the product. Also if you there was a problem with the product, you can physically take it back to the store and they can return or exchange. So the benefits are great, because the company has both markets at it’s advantage. 5.     E-commerce and the Internet bring many benefits to both buyers and sellers alike. Briefly discuss the benefits to both buyers and sellers. For buyers they might get the opportunity to by a mass quantity at a low price and it can keep a company’s overhead down. For a buyer, to me the main element is convenience, because you do not have to go to the actual store, you tend to get online discounts that is not available in store, and you have a better chance in obtaining your product, because you can possibly be obtaining it directly from the company. 6.     Discuss the differences between click-only companies and click-and-mortar e-marketers. Click-only companies are online only, but a click- and-mortar has both Brick and Mortar and has added an e-commerce to the company. 7.     Define viral marketing. What is the link between viral marketing and word-of-mouth communication? Discuss the benefits of viral marketing. Viral Marketing is the internets version of word of mouth. Vial marketing involves creating an email or another marketing plan that is so infectious that it makes a person want to forward it.
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